Pediatric polysomnography
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This is post 3 in a series highlighting my journey from physician to consultant to entrepreneur

I write this in a period of reflection — when I try to figure out what’s next for me as I reflect on my career to date.  My calling is the fixing of our broken health system.  However, as but one individual, how to do so in a way that allows me to build something of immediate value while taking care of my family is a complex challenge.  My goal is writing this is to help highlight my somewhat strange career path, as I’ve been contacted by a number of physicians at all stages of their careers.

While applying for medical school, my goal was to be a preventive medicine pediatrician: I wanted to keep kids healthy and make sure they never got sick.  This perspective, even in interviews for medical school, got me in trouble…great doctors were supposed to be tremendous diagnosticians with ability to memorize vast facts and prescription/ procedure options.  I never really understood why…for me the challenge was in understanding how to change basic behaviors early…so the bread and butter things that impacted the majority of people either occurred later or never.  I questioned the impact of the things we spent 80% of our time on…and needless to say it didn’t make me popular in an environment where people were conditioned to jump through professional hoop after professional hoop.

It all crystallized for me in a few places:

  1. I had a pediatric orthopedic surgery rotation with a bunch of “SCFE” kids.  SCFE stands for Slipped Capital Femoral Epiphysis.  Basically, these kids were so fat (and they were a bit more than “husky”, that their growth plates attaching the ball (in socket) part of the hip bone with the leg part of the hip bones cracked…and needed to be pinned to keep the kid’s leg in place.  What I saw was extraordinary technology to get the leg pinned and some followup with rehab.  What I didn’t see was any effort to get the kid’s weight under control (it is horrifying to see that a 12 year old is on the verge of type II diabetes)…although they did note they would put them on insulin if they tipped into diabetes.  I was pretty disgusted with how doctors were trained to view the world.
  2. I had a 5 yr old 110 pound girl (and no, that’s not a typo) on an ENT rotation in for a tonsillectomy to clear airway so she could breathe.  The ENT was executed beautifully.  The child’s health?  That was someone else’s concern…surgeons must move on to their next case once a patient comes off the table.  When I bothered to try and figure out in my busted Spanish what was going on, it all made sense.  The child was 110 pounds and had no teeth because her parents thought soda was better for her than water.  This was the moment I decided I didn’t want to practice in a system that defines success in a way where the patient may not have survived.
  3. I came across the book “Demanding Medical Excellence” by Michael Millensen.  This was my first concrete exposure to the inanity of a health system where better results (on a cost-plus basis) often equate to a bankrupt organization.  The need to change business models in health to reward EFFECTIVENESS vs. EXPENSIVE ACTION dawned and me…and has become the cause to which I’ve dedicated my career.

Late in my 3rd year, I decided not to apply to residency.  It came with much heartache and second-guessing at the time, but while doors closed others have opened that have led to a passionate-filled and interesting start to my career…

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A statue of Asclepius. The Glypotek, Copenhagen.
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This is post 2 in a series highlighting my journey from physician to consultant to entrepreneur

I write this in a period of reflection — when I try to figure out what’s next for me as I reflect on my career to date.  My calling is the fixing of our broken health system.  However, as but one individual, how to do so in a way that allows me to build something of immediate value while taking care of my family is a complex challenge.  My goal is writing this is to help highlight my somewhat strange career path, as I’ve been contacted by a number of physicians at all stages of their careers.

Having been admitted to medical school, I now was immersed deep into the more academic curriculum of the first two years.  I have to admit I was tremendously disappointed.

Don’t get me wrong, I loved the clinical piece of medicine.  Interacting with patients (even in our limited pre-clinical years) was an amazing process.  Donning the white coat opened up a whole new world of access into the deepest, most intimate details of a person’s life.  The tradeoff was the dimming of your own empathetic humanity…the role required that those deep details be used to drive medical diagnoses and services and a filter of “doctor” screen all normal human impulses and reactions.  This perspective would truly change my life and enforce the importance of time in generating enough of a rapport and relationship to really be able to help someone.

The academic/ science side was a different story.  What I thought would be an experience that built upon the dynamic understanding of physiology combined with how to achieve great results in real patients in the health system…instead was a flood of didactic memorization based on the deep (and largely irrelevant) details of our professors’ research.  There seemed to be a great focus on breadth in detail…providing a slurry of facts and figures without the focus on building a high-level framework that would serve as our foundation in medicine.  In an era where most of these details were available on my palm pilot, when they were relevant to anything I was doing, I found incredibly frustrating and largely a waste of time.  Where I wanted discussion and debate, I found a premium placed on memorizing what my elders told me…and substantial challenges at the points where I thought that the literature pointed to plausible alternatives to what I heard in class (e.g., my early suspicions that “mature” tissues like nerves and muscles could regenerate based on satellite cells and latent stem cells).  My love for science and probing mind had become a liability in the two year sprint through the basic sciences…and how I was frustrated by the intellectual challenges of science turning into brute memorization of things I didn’t quite believe.

What had happened was that the explosion of science had translated into a desire to cover all of life sciences, rather than to focus on the skills and evaluation frameworks that would ensure that we were lifelong scholars we could evaluate all of that research relevant to our patients.  As a happenstance of fate, our class of supposedly 150 at USC School of Medicine had somehow accepted our admits in a way well outside the bell curve.  We ended up with 180+ in our class, 2/3 men.  This meant that our lectures had to be videotaped and broadcast into a satellite room.  This provided me the opportunity to study instead of waste my time in class, read the textbooks and literature and go deep in areas of interest, while still being able to review lectures that I wanted to play back.  I became a virtual student…and memorized enough of what I was told to pass my pass/fail first couple of years.

What did I do with that extra time?  I focused on a few things…I spent a fair bit of time volunteering in the emergency room and I pursued a deeper understanding of how health care worked…not the scientific part but the people part.  This would be the element that would change my life and move me away from my initial calling in prevention-oriented pediatrics…but that will come in the next installment…

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Gustavo Bello gives Odilia ...

Image by Getty Images via Daylife

As many of you know, I’ve been busy at work creating Health Shoppr, a company focused on bringing transparency, choice, and personalization to health care.

As step one of that journey, I’m pleased to announce the public release of HealthProvidr.com, starting with a community and career resource for massage therapists.  Our goal is to help massage therapists succeed in their chosen profession by providing more choices and options relevant to each practice.  Our next step will be the creation of public web profiles for each massage therapist, helping them to promote their practice using the power of the internet.

Please stay tuned, as we release the consumer version of our technology, HealthShoppr.com.  There, we will start by helping consumers compare their options in massage therapy, and find the therapist that best fits their needs, by comparing practices in the same way they’re currently able to compare plane flights, hotels, books, and collectibles on sites.

We’ll be starting beta testing soon in California.  Please let me know if you’d be interested in testing our technology (and the massage it entails).

We look forward to sharing with you our vision for healthcare: a system based on choice, service, personalization, transparency, and wellness.  We look forward to blazing that road and hope you will join us.

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